Magazine Ads
Adobe InDesign
Highlighting photography and the products within each shot was the most important part of MOA’s magazine ads. The goal was getting images as large as can be while ensuring the logo was big enough and balanced with everything else around it.
Fall Fashion Campaign
Adobe InDesign, Photoshop, Illustrator
Once photo selects were chosen I output mall signage, social media assets, web images and billboards. Each medium required different image sizes so playing around with layouts and understanding the environment of where each one lived was key (i.e. is the viewer in the mall walking around or are they in a car driving fast past a billboard?).
Spring Fashion Campaign
Adobe InDesign, Photoshop, Illustrator
For this campaign our design team wanted to introduce more images to the mall signage and play around with textures. Spring time also coincide with prom, so staying youthful and integrating our prom photography made this campaign differ from fall.
Back to School Campaign
Adobe InDesign, Photoshop, Illustrator
Back to School our design team wanted to keep things playful, it was also important to highlight the 70+ deals. I created a badge that was placed on every asset for the campaign - it lended itself to be moved around easily and could be place behind the model cutouts. Working with our sponsor team I also created a coupon book and used color to separate retail and food deals which made it easier for the shopper to use.
MOA® Personal Styling Branding
Adobe Illustrator
MOA wanted an elevated logo that would be more sophisticated to attract shoppers who would want to hire a personal stylist. I used MOA’s brand fonts and played around with the line weights to achieve a more high end look.