Shopping Bag
Adobe Illustrator
Nickelodeon Universe is a busy, silly and energetic brand. What I wanted to do was to take the most recognizable figure and play around with cropping his face making him feel even sillier than he is. This also allowed the logo to stand out on its own in a simple but effective way.
Fall/Winter Pass Promotional Assets
Adobe InDesign, Photoshop
Nickelodeon wanted to promote their Fall/Winter Pass across the mall, web and print. Using their strict brand guidelines and ensuring text hierarchy was pronounced I was able to fit a lot of text into a small amount of space.
(I also tried to place Patrick Star in as many pieces as I could because he was the coolest)
Summer Birthday Campaign
Adobe InDesign, Photoshop
Using brand colors was key when separating out deals within a single campaign. Color blocks and different character combos helped highlight the different promotions.
Summer of Play Campaign
Adobe Illustrator, InDesign, Photoshop
I was able to create a “playful” lockup for this campaign. Nickelodeon Universe wanted to promote to younger and older kids so pairing characters from different shows made this appeal to a wider audience.
