Digital Ads
Adobe InDesign
Ads for UCare Individual and Family plans. Used brand colors to distinguish between the three different messages.
Member Guide
Adobe Indesign
Aster Award Winner: Gold, Patient Handbook category
I redesigned UCare’s member guides to be a smaller format for easier referencing. With less copy, larger photos and icons throughout this all made it less intimidating for the member to read about their plan.
Sales Kit
Adobe InDesign
The sales team had a lot of information to present to potential members. I suggested making three separate books so the sales reps could present the information that was only needed during each presentation.
5-Star Medicare Logo
Adobe Illustrator
The goal was to design a badge that would fit under UCare’s brand and used on the website, digital ads, and printed materials.
Magazine Ad
Adobe InDesign
Pride Booth Yard Signage & Shirt
Adobe InDesign
The goal was to have eye catching bright signs to get crowds to stop and talk to volunteers at booth. For the shirts I came up with copy inspired by UCare’s “People Powered Health Plans” tagline and changing it to “People Powered Pride”. As simple but powerful copy change.
Custom Envelope and Voucher
Adobe InDesign
The goal was to get the member to open up UCare’s vouchers and not toss them away. Making the envelope yellow and putting the reward copy on the front was key to achieving this goal and getting members to visit the doctor.
Sales Booth Event Banners
Adobe Illustrator
The goal was making all the banners work as a set at some events but able to stand alone if just one or two banners were needed.